| 1. | On consumption tendency and marketing implications of latent needs
基于隐性需要的消费倾向及其营销启示 |
| 2. | Periodical effectively communicate with customer , understand a consumption need in time , insight into it latent need
定期与用户有效沟通，及时了解消费需求，洞察其潜在需求。 |
| 3. | Third , the paper presents a detailed system of excavating the latent needs and a super - matrix system to help companies to develop new products by using the latent needs
最后，本文提出了挖掘隐性需要的方法体系和利用隐性需要进行新产品开发的超矩阵模型。 |
| 4. | The paper also points out the five important trends and characteristics of domestic main customers force ' s need , and presents two ways for companies to build competition advantages by using customers ' . latent needs
本文分析总结我国主力消费群体的五大消费趋势和特征，指出了企业利用隐性需要建立竞争优势的两种方法。 |
| 5. | With this it sets the method system of the latent need mining and demonstrates the effectiveness of the information source and corresponding method system by the empirical study of the mobile phone product
并依此，针对性的提出了挖掘隐性需要的方法体系。并通过对手机产品的实证研究，验证了该信息源，以及相应的方法体系的有效性。 |
| 6. | First , this paper does a thorough research on the relative academic research productions in the world , and points out that doing research on the customers " latent needs will be the following key direction of these fields of researches
本文首先对国内外相关领域的理论成果进行了深入研究，指出研究消费者的隐性需要是这些理论研究的发展方向。 |
| 7. | Second , on the base of analyses of needs , latent needs and customer behaviors , this paper provides a three - level academic hypothesis and proves it by launching an empirical investigation , on domestic main customers force
然后，在对隐性需要、半隐性需要、消费者购买行为深入地分析的基础上，本文提出了有关隐性需要三个层次的理论假设并通过对我国主力消费群体的实证研究进行了验证。 |
| 8. | This thesis develops from the perspective of consumer behavior and psychology . it systematically summarizes the development reason of the latent need and puts forward the concept of sensitive consumer , which is the information source of the latent need mining
本文从消费者行为和心理的角度，系统总结了隐性需要的产生原因，从消费者个人特征和消费行为的关系，提出了挖掘隐性需要的信息源? ?敏感消费者的概念。 |
| 9. | Chapter four reviews the development situation of relationship marketing in china , pointing out the existing problems in domestic market , such as the faultiness of relevant law and policy , the backward of marketing idea , among which , it emphasizes the existing problems facing marketing in enterprise in china , e . g . the poor quality and slow renovation of products , the inadequate study of customers , ignoring the cooperation among the rivals , paying attention to and satisfying the customer ' s realistic requirement , ignoring their latent needs so on , and points the way of improvement
第四章回顾了关系营销在中国的发展概况、指出了我国关系营销市场上存在的问题，如相关法规、政策不够完善，营销理念滞后，其中着重探讨了我国企业营销中存在的问题：如产品质量不高，产品更新不快，对顾客的研究不够，不注重竞争者间的合作，只注重发现和满足顾客的现实需求，而忽视消费者的潜在需求等等。 |
| 10. | With competition increasing and the trend of product homogeneity , consumers pay more attention to the function of psychology satisfaction than to the sole product function satisfaction . therefore the experience economy emerged and the mining of the consumer latent need has become more and more important
随着市场竞争的日益激烈，以及产品的同质化倾向越来越严重，消费者对于产品的要求，已不仅仅停留在满足功能需求上，他们越来越重视产品对心理需求的满足上，体验经济由此而凸现。 |
